
I’m sure you’ve seen the TV ads of a product that’s been around for ages, but now is even more wonderful thanks to “our new improved formula!” It could be for mundane household items such as washing up liquid, a carpet cleaner, a shampoo or even tea/coffee.
If you fall for this bollocks you’ll quickly realise the product returns the same results as before, but you’ll be paying a bit more for the privilege.
The perfect example of this tawdry form of advertising was for those Gillette razors back in the 90s – it started off with just 2 blades for a “close, long lasting shave”, and then some bright spark in their marketing department thought “hey, let’s add a 3rd blade!” And so they did and out came the advert for their new improved razor!
A couple of years later they added a fourth; and now it has five! Why not just go the whole hog and have 10 blades and save everyone the bother!
Don’t be conned by these new improved products – they’re just trying to sell you the same thing at a higher price for something that worked perfectly well in the past.
Nominated by Technocunt.



