I’d like to nominate a cunting for: Faux Authenticity
What do I mean: Anything that is manufactured or manipulated to seem like it wasn’t manufactured or manipulated.
Why do they do it? Mostly because it’s fashionable these days to be into something “real”. This is partly because of the worship of youth culture. Young people, trying to cement their individuality by disassociating themselves with the traditions of the older generations, perceive shortcomings in the world that has been created (basically for them) and want to link the advantages of this world with the freedom that they know from childhood. It’s also because our insanely rich culture is subconsciously trying to escape the ordered world it has created, sort of like a form of controlled release of control.
This is better illustrated by some examples enhanced by ranting.
First on my personal list is bullshit purity marketed foods. Think Innocent smoothies, and foods that say “fuel” or “nature” or “simple”. The idea is that manufacturing somehow taints things, so the less manufacturing the better the product. Then there is the “keeping it real” pseudo hippy bullshit. Occasionally some of these foods will actually be manufactured in the manner that their marketing describes, fine. Is it better? Maybe. Is it distributed in such a manner? No. Is basically everything else to do with the product as pure and simple as the marketing describes? No. Are they trying to fleece morons? Yep. Are they succeeding, Yep. Are the purchasers of such products going to go and live in the wild? I fucking wish.
Second on my list is the “gig” culture. This is the part of the music culture that tries to say that live music is in of itself worth more that recorded music. We firstly that is utter bullshit of the highest order. 99.9% of the music people hear is recorded (of course there will be individual exceptions). The popularity and availability of music today depends on the recorded music industry and digital technology. The current success and permeation of music as an art form depends of music producers and technology. This is not a matter of opinion this is fact (or ditch the fucking iPod hypocrite). So then we get things like the new Friday night bullshit top of the pops replacement on the BBC where the hosts are on the edge of public masturbation with the excitement of introducing live “artists” (the most radical misuse of a word in the history of time) who can’t sing and are nothing more that children showing off in front of their peers, or tiny wangled twats trying to get laid without actually having to speak to anyone. The worst example of this is in 1996 the band Space, who recorded some excellent songs in an expensive studio including “The female of the species”, which contains within it an excellent sounding but clearly processes ride cymbal, did an “acoustic session” on BBC Radio one. Why? It was shit. Most of their songs have electric guitars. I was fucking livid, it was clear worship of bullshit and I have never forgotten it.
Third on my personal list is modern art. Not satisfied with enjoying the benefits of thousands of years of cultural progress, itself illustrated by great artists of undeniable talent, many self-aggrandising and overwhelmingly deluded morons decided that looking cool in front of other people by pretending that they somehow set their own standards meant that they really should say that art could be what happened to exist, rather than what could be envisioned. An unmade bed, an animal cut in half, a fucking piss pot in a public bogs – this was art. How you could validate something that didn’t require anything of value to create didn’t occur to them, what matters is their approval. They took almost the greatest works of thousands of years of civilisation, costing thousands of deaths to create, and decided that self-indulgence was more important. So they symbolised it. Now this are is more “real” than traditional art – it reflects more of the actual world that we live in, it is more of an expression of public ownership. This is all true, but it is also true of the turd that I created with my own body this morning.
All of this has 2 things in common – delusion and self-indulgence. Morons desperately want to paint a picture of themselves as being of more value than they are – whether it be by pretending to be at one with nature (while tweeting about it) or pretending that their whole life is like a music festival (fucking grow up). Whatever they are doing it is resulting in a world where wishful thinking becomes fact and prosperity is somehow martyrdom. They are cunts and they are creating a world of cunts.
Nominated by.Cunting Rank Wags




