You mean you don´t know what Double Denim is? To be honest, I didn´t either until I read the Financial Times “How to Spend It” supplement which is an obscene tribute to today´s materialistic society. Basically it means wearing a denim shirt with a pair of denim jeans. What´s the big deal? Well there´s more to it than that. Read on.
“If clothing is communication, what does double denim say about its wearer? When Brad Pitt struts into view in Thelma & Louise, decked out in a loose denim shirt tucked into blue jeans, his attire speaks of irreverence and a free spirit. When Ryan Gosling dresses in a denim jacket and jeans in Drive, he’s playing the neighbourhood nice guy (though his leather driving gloves hint at a darker side). In Brokeback Mountain, Jake Gyllenhaal’s denim shirt and jeans signal both his belonging in the macho world of the American West and his sexuality (double denim is a signifier for the queer community). Over time, it’s become recognised as a look that represents freedom.”
Even more to enlighten us single denimites who are still single denim reactionaries.
“Our customer wants that unique, hard-to-find denim that will set them apart,” says Joe Brunner, menswear buyer at Browns. “We’re seeing the fashion items perform better than the more traditional, everyday pieces.” He notes that as well as seeing the look across the larger houses, young designers such as Stefan Cooke, Casablanca and Bethany Williams are also picking up the trend, “pushing the boundaries of men’s denim with different prints, washes and textures”.
Nominated by: Mr Polly
Link helpfully added by: Harold
https://www.ft.com/content/894d7f11-d722-4326-a938-dc111d8c93ca
Denim sponsored by: Shakey himself I asked him for a comment and he replied that he ain’t gonna text me no longer, he’s ain’t gonna text me no more.




