I’ve noticed this trend for a few years and it makes me want to vomit. You must have noticed it? Companies with whom we used to conduct impersonal and arms-length transactions are suddenly our best friends, filled with concern about how we are feeling.
They want to emote and emphasise with us. Large, greedy banks are one of the worse offenders. I now have a bank “relationship manager” whose always chasing me up and seeking to “reach out to me”. I told him the only person I have a relationship with is my wife. Ask for a loan and then you will see how far this faux-concern extends.
Insurance companies, retail outlets are all at it. Mark’s and Spencer’s now tell us that they are “your M&S”, a phrase I find sickening and condescending. M&S exist to make a profit for their shareholders and the customers are a means to an end. It’s insincere to pretend otherwise.
They are always apologising for causing distress. I don’t mind appropriate apologising but for the most part apologising has become an excuse for poor service. ‘We’re sorry to keep you waiting. Please be assured your custom is valuable to us”. Just shut up and answer the phone more quickly.
I don’t want to be mates with a bank or an insurance company. I just want them to be efficient, deliver the service I have paid for and stop asking me about my emotional state or wishing me a “nice day”.
Nominated by: Marvellous Mechanical Cunting Machinery