I discovered these words in the top left hand corner whilst struggling to open a box of Ty.Phoo teabags. Highlighted in a bright yellow against the predominantly red and white background, so you were absolutely certain to see it.

Two questions.

How do you improve something that’s new?

Who the fuck falls for this shit?

” The phrase “new and improved” is a classic marketing slogan meant to trigger fast, emotional thinking and signal innovation. In reality, it often means an existing product has a minor tweak, a packaging redesign, or simply needs a psychological refresh to capture attention in a crowded market, rather than representing a revolutionary change.Why Marketers Use ItInstant Appeal: It uses positive phrasing to make buyers feel they are getting a superior, updated choice.Re-engagement: It wakes up consumers who have grown blind or indifferent to older product labels.Justifying Changes: It is frequently applied when formulas, sizes, or designs change—sometimes even when package sizes shrink while prices stay the same.”

I don’t have a link, as such, but this is copied from Google question”what does new and improved mean”
I find the end of the explanation very enlightening, especially with regards to confectionery that is marketed as “snack size” .
As opposed to what? Three-course dinner size?

New and improved teabags, FFS.
Ty.Phoo are cunts.

Nominated by Jeezum Priest.