The Name is Bonds – Gender-free Garment Bonds

Bonds are an Australian underwear giant which include brands like Jockey and Champion in their mix. Yeah, never heard of Bonds until the other day. Having looked at their website, some of their underwear is horrible and wearing it would make me feel like Nora Batty.

Why is this company of interest you ask? Well, apart from being another company in a long line of companies banging on about sustainability and inclusivity, Bonds’ inclusivity schtick includes a ‘gender free’ underwear section on their website which showcases males and females wearing the same garments.

This does not offend me, in fact the models sporting their gender free garments verge on the amusing. I don’t think I’m supposed to laugh though. Bonds only came to my attention because of their latest underwear for Pride campaign which caused a backlash which was reported in the media, so I thought I’d do some reading about them. (Below is a link from The Metro, who couldn’t understand why there was a backlash.)

MSN News

Here’s the thing, at last. Bonds support a transgender charity for children called ‘minus 18′. Yes a multi-million dollar business just have to support this particular thing, thereby completing their woke marketing trifecta of sustainability, inclusivity and trans. Helping the homeless or giving to cancer is so yesterday.

If you want to bag yourself some ugly underwear and think this charity is brilliant, fear not, you can make a donation to the charity on Bonds’ check out, how convenient!

Minus 18

Nominated by: Cuntologist

51 thoughts on “The Name is Bonds – Gender-free Garment Bonds

  1. I can see some woke genius in the marketing department devising a gender free promotional campaign even as we read:

    My name ith Bond. Jimmie Bond and my pronouns are…

  2. The grundies look like they already have an odour of piss about them. They should’ve used proper Convict models to represent Australia: some drunk Abbos shouting at people, some ChĂźnks in their two-dorrar shops, or Aussie chavs/boguns complete with meths and needles.

    “awww, fack yee”

  3. “Minus 18”

    In other words: deviants committed to fucking with the sexual orientation of anyone from 18 down to 0 years old.

    For a large proportion of this cohort, notions of “gender” and, indeed, sexuality, would in any normal moral universe be something they wouldn’t even have begun to contemplate. But then these oh so altruistic big hearted kiddy huggers come along and reveal to our children the magical world of puberty blockers and elective mastectomies, and a whole new vista of innocent joy opens up before them*

    *up until their suicides before the age of 20.

    Nonceaphilic cunts that should be subjected to the ancient Chinese execution method of being crucified upside down and dissected by a bow saw, crotch first, the descent of blood to their heart and head keeping them alive long enough to reflect on the evil they have done.

  4. Do the “mens” ones have a catflap in the back for Barrymore access?

    There is simply nothing worse than the thought of Gay Australians.

    Dear me.

      • We have a raging iron for a Managing director.

        He insists the plumbers strip off and ‘test’ the baths and showers they have just installed.

        The plumbers think this is funny.

        The plumbers also have no idea that the Managing director is gay…until I tell them.

        Massive sexual harassment lawsuit incoming.

  5. The metro…. given away free and often scattered around various bus/train stations for obvious reasons, how about having pride in your product and stop printing the đŸ’©.. I’d crack open a tinnie for that,bonzer mate đŸȘƒ

  6. My undercrackers are specially made by BAE systems.
    Rivet welded and able to hold 300kg.
    Reinforced gusset, anti splashback and easy wipe.

    I also wear edible ones in case I get peckish walking in the Peak District

  7. One workshop is advertised as -Introduce students to the basics of sexuality and gender identity through an interactive and engaging workshop.

    In case you wondered what goes on in schools these days. Interactive indeed

    • Its one thing to sell gender neutral clothing, I mean who cares, but quite another to support child brain washing. That’s what pissed me off about Bonds. Leave the kids alone!

  8. I can assure cunters that no-one here in the benighted colonies – outside a few mega-privileged areas of Melbourne – will buy this shite.

    Trying desperately not to get too excited at the thought of Ipswich being back in the Premier League when I return to the Empire at Christmas.

  9. The percentage of trans in the World’s population must be well below 1%. So why is everything orientated to them? Advertising, television and film, books, magazines, every company and business, not to mention legislation has to expressly and noisily cater to their needs and paranoias.

    What a galactic clusterfuck.

    • Provocation marketing works, this Nom is an example.
      You see something that riles you and you go to their homepage either out of curiosity or to vent a spleen.
      By doing so you have contributed to their webshop/store. It only takes 1 out of a hundred to make a purchase and the marketing campaign has worked.
      Blood and Death sell newspapers, freak-show trannies/benders sell, well, almost everything these days.
      It purely down to money fuck all to do with Alphabet soup weirdos.

    • According to the NHS the occurence of medically verified trans folk is 1 in 11,500. this doesnt include chromosomal abnormalities (who are still technically male or female) or attention seeking cunts.

  10. Some poor cunt has woken up next to the dude on the right after a skin full the night before, believing he was going home with a girl, when in fact it was a dick who wants to be a chick.

  11. You’ve seen the footballers wearing this girly gear, to record the distance they’ve ran, running round like blue arsed flies and getting paid thousands for the privilege. Nothing new.

  12. As an Aussie I can say that Bonds Underdaks have the worst quality anyway…..fall apart after the slightest follow through….big holes appear where the fibres are contaminated.
    Been a while since I was on this site….I see a lot of new names.

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