One of the more bizarre sights of late has been that of companies falling over themselves to demonstrate how ‘diverse’ and inclusive’ they are. You know the sort of thing. Effeminate males posing in women’s swimwear and lingerie. A rather dodgy looking tranny punting beer and cosmetics. There’s a lot of it about.
Costa Coffee has become the latest company to climb aboard the woke train.
It’s using imagery which originated in a ‘Gay Pride’ mural in (go on, have a guess) Brighton. This depicts an androgynous ‘trans male’ figure drinking coffee and displaying masectomy scars.
My usual reaction to this lunacy is to laugh, but I reckon that this goes beyond a joke. A masectomy is a terrible trauma for a woman to bear. My own mom (bless her) had to undergo this as a consequence of the cancer which ultimately took her life, and it shattered her.
Now here we have Costa being glib about it as a way of showing how ‘right on’ they are. In my opinion this is crass beyond belief. It’s also utterly tasteless; pretty much like their coffee in fact.
Just fuck off Costa, you thoughtless, charmless cunts.
Nominated by Ron Knee.