
It’s amazing how many businesses there are out there who ‘care’ about us. They’re really, really concerned about meeting the needs of the customer; that’s you and me. We know this for a fact because they constantly tell us so. Our satisfaction is their prime motivator.
You see it all the time in their company letterheads and logos, in their advertising, and on their vehicles. You see it in the pictures of their smiling telephone sales staff just dying to take your call, while you listen to their repeated message about how ‘your call is important to us’ as you wait on the line for 45 minutes desperate to get through to an actual human being. They demonstrate it when you arrange for a visit for 9am to look at your boiler, then they turn up at 2pm if you’re lucky. If not, you end up having to waste more time waiting in.
They’re sooooo anxious to give you the best possible deal. Take my car insurance company for example. My renewal quote came yesterday, in an envelope prominently marked ‘the insurance people who care’. They care so much that they’ve hiked my premium by a mere 34.5%, with a new ‘broker admin fee’ of £10 thrown in for good measure.
It’s all about looking after us, you see, putting our interests above all else. The bottom line means nothing to them, because they really do ‘care’.
Yeah right.
Nominated by Ron Knee.



