Your Feedback Is Important

Just renewed my gas contract with So Energy. All very nice and straightforward, but then 2 days ago I received an email from them asking for my opinion on their services, the new contract, customer support and blah blah blah.

This followed a similar experience with a random email from Morrisons. I’ve been a customer of theirs for a number of years, especially their home delivery service. But for some odd reason I had been chosen as an exclusive customer to ask about the “Morrisons Customer Experience” – same old questions, same old bollocks!

Last year I sent a bunch of flowers online to a family member; and again another email from the florist asking about the customer experience and that “your feedback is truly important to us”

A couple of years ago my wife’s car broken down and we had to wait 3 hours for the RAC to turn up (I wonder if any of the car rescue services still do the “lonely wimminz drivers are our top priority” thing? Sounds a bit sexist to me, but still.). They managed to fix the problem after about an hour of faffing about. And sure enough 2 days later she received a phone call and was asked about her “Priority Rescue Experience”

Six months later she broke down again with the same fault. RAC turned up after just under 4 hours. Couldn’t fix the problem, called out a flatbed truck and eventually got home 6 hours after the call.

Again, 2 days later same phone call, same questions, same bullshit.

Years ago I had similar emails/phone calls from the likes of Virgin Media, Sky and British Gas to name by three – primarily because I was leaving them at the end of my contracts.

But the thing is, even if you do complete a full question with constructive and reasonable feedback they still don’t listen or even make any effort to improve those areas I highlighted as been in need of attention.

Moreover, some of their questionnaires are incredibly intrusive, especially the online ones which insist on you filling out personal details such as your telephone numbers (moby and landline), ethnicity, age, religion, number of children and a whole bunch of other diversity-driven bollocks. And if you don’t fill in these fields then you can’t submit the questionnaire – which is fine by me. But the same applies when you actually want to sign up for membership to something of more value – more intrusive questions that you must fill in otherwise no deal!

My feedback makes little or no difference to these cunts. I suspect retailers are obligated to “reach out” to their customers with these questionnaires to make them look as if they truly care. However in reality customer feedback will end up in the bin, but the more valuable personal information will be farmed and ultimately sold to some cunts who will then badger you with their crap via spam, junk mail or cold callers.

Nominated by: Technocunt