‘Terrific’, ‘Wonderful’, ‘Fantastic’, ‘Beautiful’. These are just some of the adjectives he uses so inappropriately to my mind. Especially at this time of emergency.

From memory: ‘We had a terrific meeting this morning, really wonderful people they are, done lots of fantastic work…really beautiful it was…’ Why doesn’t he just say ‘We had a meeting this morning in which we discussed our response to the Coronavirus emergency’. No, he’s got to put a positive spin on everything. His use of the word ‘beautiful’ is especially egregious. ‘We have some beautiful testing kits coming through right now.’ Beautiful testing kits. Like a nurse saying to a diabetic, ‘everything’s going to be fine….we have some beautiful insulin and a beautiful syringe with a really beautiful needle to insert into your arm’.

Dear old Donald. He’s such a Capitalist. He wants us all to live in a Capitalist paradise where everything, all our technology, all that factories produce is ‘fantastic’ and ‘wonderful’. Where we all dress in suits (even women) and look important and serious and have ‘terrific meetings’ and ‘wonderful conference calls’ and everything is positive because there is nothing else the world but this creative capitalism.

But there are other things in the world. And one of these things has made its way across Europe all the way to the Land of the Free. A deadly virus. Yes, ‘deadly’. Now that’s an appropriate adjective for this time, but I doubt it’s in his vocabulary.

Nominated by Miles Plastic